During one of our planning sessions, Mike and I were brainstorming how we will see and how others will see us going across the many miles of reservoirs when traveling at night. Mike decided to call Nite Ize for their advice. They not only had answers for us about night travel, but answers to questions we didn't even think of before. Thank you Nite Ize for your ingenuity and wisdom on how to make travel a little easier for folks in the backcountry. The Nite Ize mission is to create innovative, solution-based products with quality, performance, and value at the core.
Rick Case, who embodies the very essence of entrepreneurial spirit, built his successful company through dedication, inspiration, and hard work. He had his first big breakthrough with an order for 42,000 Headbands in 1989 - the product that started it all. Now, decades later Nite Ize continues to expand with a large manufacturing facility, distribution center, and corporate offices based out of beautiful Boulder, Colorado. Case remarked recently that to be successful, "You have to be passionate, have faith in what you are doing, and be persistent."
Check out a short film about Nite Ize: https://youtu.be/oiJNs-03xjU